Here’s what we found: consumers appreciate a personalized experience if it’s based on the information they’ve explicitly shared with you. But receiving a product they never ordered raised huge privacy concerns and reminded consumers how much their data is used without them knowing.
#Amazon sampling preferences page free#
Surprising consumers with free product samples in the mail might have seemed like a great way to delight them. But in practice, consumers found it “creepy” as the CNBC article points out and that comes as no surprise.
The concept was simple: you bought a dog bed, so you should get a dog bone. Consumers value privacy & transparencyĪmazon thought that leveraging shopper data was a good way to match a consumer with a product sample. It’s our estimate that the demand for digital sampling in the last year has roughly tripled and that brands who are already spending in the space are planning on spending approximately 9 times more in the upcoming year. In fact, In a survey by Opinion Research Corp, 81% of respondents said they are more likely to try a product after they get a free sample and brands are realizing this. It's proved to be one of the most effectives ways to get someone to consider a product. It's a way to create a lasting impression in consumers' mind by engaging their senses and letting them physically experience a product. With customer expectations rising, it’s become more important than ever for brands to put their product into the hands of the right consumers. So what exactly happened and what does this mean for the Digital Product Sampling space? Here’s what we can learn from Amazon’s quick entry and exit from the space: Product sampling is very much still aliveĪmazon got into the space because of the rising demand from brands to connect with consumers in more impactful ways.
As reported by CNBC, Amazon announced the end of its highly talked about sampling program which launched in early 2019.
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